Visionaries
Portfolio Show Branding
Summary
As creative director for Madison College’s 2023 spring student portfolio show, I had the opportunity to lead the branding revolving around my concepted theme, “Visionaries.” My goal was to represent all graduating students’ programs with a contemporary, expressive, and insightful visual style that vividly illustrates the qualities of creative individuals. The view of a desk paired with colorful strokes and shapes represents the perspective of a visionary - someone who sees potential in the world and brings ideas to reality.
As the art director, I took on a leadership role by developing the identity and key branding pieces for this project. In this role, I clearly communicated my vision to creative teams, who then, in turn, developed mailers, social media posts, videography, motion graphics, and the portfolio website. I ensured cohesion and quality across all aspects of the branding through delegation, leading collaboration sessions, and overseeing all parts of the project.
Student Work
Skills | Creative Direction, Branding, Concept Development, Layout, Typography, Illustration
Programs | XD, Photoshop, Illustrator
Mailer
Student Website
I directed the styling for Madison College’s student portfolio website by communicating with a web developer and closely considering the functionality of the site. My general understanding of HTML and CSS allowed me to evaluate what is achievable and practical for the website’s design. An example of this can be seen with my responsive web design awareness, which is demonstrated in the student bio headers and in the footer. The illustrated elements were designed and split into pieces so that they can move with the page as it expands and contracts for varying viewable sizes.
See the site:
http://matcportfolio.com/
