An exclusively adult cruise line focused on presenting the best, luxury experience to offer should have branding that reflects excellence and elegance. I reimagined Virgin Voyages current branding by pulling inspiration from the natural beauty of the ocean for a refreshed, high-end look. With a strictly monochromatic color palette, textural splashes of blue waves and watercolor, and luxury-feeling fonts, my goal was to excite and immerse viewers in imagining their future cruise line trip.

Student Work