Social Media Promotions
Stretch Island Instagram Series
Many popular brands create playful, unique posts to celebrate holidays and relate their brand to the occasion. Having Stretch Island’s Fruit Leather Snacks in my pantry was the perfect opportunity to photograph and create Instagram posts announcing National Tell a Fairy Tale day, while also promoting the product to an audience who enjoys snacks and stories.
“Every kid and kid-at-heart loves fairy tales! Stretch Island’s organic and natural strawberry flavor is Non-GMO verified, and vegan & gluten free so you can devour your favorite fruit flavors while devouring a great fairy tale story. Join us as we feature our favorite fairy tales, or should we say, our favorite fruity tale moments! Encourage young minds to read by sharing your favorite #fruitytale story on National Tell a Fairy Tale Day.”
Student Work
Skills | Concepting, Social Media Formatting, Copywriting, Photography
Programs | Photoshop, Illustrator
Heinz Ketchup Instagram Story
Heinz puts care and thought into each step of the process to ensure their ketchup is at the highest standard of quality. To showcase these values, a “Help Heinz Grow Ketchup” Instagram story intrigues and educates audiences through engaging, interactive slides that progress and reveal the steps of the ketchup making process.
Instagram Story Features Utilized:
emoji slider sticker, quiz sticker, animated gifs, clickable link to website
Student Work
Skills | Concepting, Social Media Marketing, Copywriting
Programs | Photoshop, Illustrator
Monroe Street Arts Center
Instagram Carousel
A series of three Instagram carousels promoting Monroe Street Arts Center summer classes showcase the expressive nature of music and art. A message is “revealed” as users swipe through the carousel and audiences are guided to the website link for registration.
Student Work
Skills | Concepting, Hand Lettering, Social Media Formatting and Marketing
Programs | Photoshop