Lululemon Empower
App & Ad Campaign
Designing for mobile use and considering user interaction, I created an original app concept for Lululemon titled ‘Empower’ paired with an ad campaign to promote the app.
App Design
Utilizing the easy connection with friends our phones offer, designing for Lululemon inspired an app concept where fitness no longer feels like a lonely endeavor. Portrayed in the design’s bright red and visual movement, the Empower app encourages collaboration to motivate and inspire one another. Find workout trends in your community, seek new challenges or share your own, or create goals and join leaderboards with friends. Find strength with friends on the app and become empowered together.
Student Work
Skills | App Design and Layout, Branding, Typography
Programs | Photoshop, Illustrator
Ad Campaign
Following the Empower app’s theme of motivation and strength, I created an ad series to promote the app that felt powerful, but evolved with new brightness and memorable boldness that calls attention.
Student Work
Skills | App Design and Layout, Branding, Typography
Programs | Photoshop, Illustrator
